DAY ET product templates

The scope

The product pages had a solid foundation but lacked enriched content and cross-linking opportunities to fully support product discovery, engagement, and conversion. Key product categories were not consistently highlighted, and there was potential to better integrate SEO-driven content.

What I did

Developed scalable templates for prioritized product categories (Gweneth, travel products, and No Rain collection)

Enhanced pages with size guides for relevant bags to support purchase decisions

Implemented shoppable images with interactive hotspots to increase product exploration

Introduced FAQ sections to strengthen both user support and SEO performance

Created internal linking between related products and categories to improve navigation and discoverability

Designed all elements with a focus on user experience, engagement, and conversion

Outcome
The updated templates created a more engaging and informative product experience, making it easier for users to explore, understand, and navigate between products. The addition of structured content and internal linking supported both conversion and improved SEO performance.