Hemmingsen Kids

The scope

The goal was to create a promotional email campaign for Hemmingsen Kids that showcased the Luna Climbing Arch while driving engagement and conversions through a clear and inspiring customer journey.

What I did

Designed a clear visual hierarchy to support quick scanning and easy navigation

Used lifestyle imagery to create emotional connection and show the product in use

Implemented multiple CTAs to increase engagement opportunities throughout the email

Added social proof and trust elements to strengthen credibility and support purchase decisions

Maintained a cohesive visual identity aligned with the brand’s warm and playful universe

Outcome

The final email combined storytelling with conversion-focused design, creating an engaging user journey that made the product easy to understand, trust, and shop.