proprty.ai | Website Redesign
2025
Wordpress
UX design
Expanding and restructuring the proprty.ai website to better communicate the product and support a more scalable and customizable site structure.
The scope
proprty.ai needed a more flexible and customizable website with additional pages and clearer information about their product. Because the platform is complex, it was important to communicate the value of the tool in a way that was easy for potential customers to understand.
What I did
Restructured the website architecture to support more pages and make information easier to navigate.
Refined and rewrote website copy to communicate the product more clearly and make the messaging easier for the target audience to understand.
Designed and added a pricing page after pricing information was repeatedly requested by potential customers.
Created dedicated pages for different end-user groups to help each audience quickly understand how the platform supports their specific workflows.
Outcome
The new structure made the website more informative and easier to navigate, while clarifying the value of the product for different types of users. This helped potential customers better understand how proprty.ai could support their work.
*The website may have evolved since this project was completed. Visuals reflect the version I worked on.