2024
To The Moon, Honey Shop | Webshop design
Improving the webshop experience and strengthening the HONEY product brand within the To The Moon, Honey universe.
Shopify
UX design
Ecommerce
The scope
The webshop needed to better reflect the editorial identity of tothemoonhoney.com, as To The Moon, Honey is primarily a media brand. The HONEY product line also lacked a clear structure and sufficient product information, making it harder for customers to understand the benefits and certifications of the products.
What I did
Improved the UX with a clearer and more structured navigation
Cleaned up and simplified existing content
Designed a dedicated product template in Shopify for the HONEY line
Added more detailed product information, including certifications and usage
Aligned the webshop design more closely with the editorial style of the main site
Outcome
The updated webshop created a stronger connection between the editorial universe and the HONEY product line. Customers can now more easily understand the products, their benefits, and how to use them, while navigating the site more intuitively.